In the late 1940s measures designed to increase consumer spending, such as the G.I. Bill of Rights, aligned with the chemical industry’s renewed focus on mass consumption. By easing access to capital and credit the G.I. Bill helped fuel not only a suburban housing boom but also demand for products associated with the suburban way of life. To capitalize on this thriving market, Dow and other companies emphasized their part in producing these goods and presented buyers with the American chemical industry’s vision for a bright future epitomized by serviceable yet fashionable materials, such as Dow Styron.
Science History Institute