Shelley Wilks Geehr is the director of the Roy Eddleman Institute for Education and Interpretation, meaning she is responsible for public outreach. Shelley strongly believes that almost every aspect of the Science History Institute, from the fellows program to Innovation Day, can and should have a public outreach component and she loves finding ways to make that belief a reality. Shelley has been with the Institute since 1998; she was hired when there was a strong interest in publishing and her background in editing and production made her a natural fit in the publications area under Frances Kohler. A few years later, Shelley took over the website and began moving the organization into the digital age. When Kohler retired from her role as director of publications, the organization’s leadership appointed Shelley director of communications and marketing, expanding the publications staff to include marketing and book fulfillment. As the organization’s interest in reaching a broader public increased with the addition of the Roy Eddleman Institute and the museum, Shelley’s role expanded yet again. She now oversees public programming, the website, Distillations, communications, marketing, and emerging media.