The unexpected origin of the sports bra.
The sports bra is omnipresent in today’s sports landscape. But the current iteration of this nifty item is less than 40 years old, and it arrived with a serendipitous origin story. For this episode we talked to Lisa Lindahl, an entrepreneur from Vermont, who in 1977 invented what was to become the modern-day sports bra. It’s a story about a runner who wanted running to be more comfortable. “It was the right product at the right time. It really struck a chord for so many women,” says Lindahl. “This product came into being because it was something I wanted.”
We also talked to our museum team about their new exhibition, Second Skin: The Science of Stretch, and the roles stretch fabrics play in health and sports. Christy Schneider, exhibits project manager at the Museum at CHF, says it’s all about getting the body you want, whether you want to dance all night or run a marathon. “How do you that?” asks Schneider. “You clothe it in a second skin.”
00:32 “The Sports Bra Seen Round the World”
05:40 A brief history of the sports bra
10:53 The technology and science behind the sports bra
11:50 Why stretch fabric matters
Hosts: Michal Meyer and Bob Kenworthy
Guests: Brandi Chastain, Lisa Lindahl, Gillian Maguire, and Christy Schneider
Reporter: Rigoberto Hernandez
Producer: Mariel Carr
Associate Producer: Rigoberto Hernandez
Audio Engineer: Seth G. Samuel
Music courtesy of the Audio Network.