We are used to the idea that political performance can electrify. “Sanders and Ocasio-Cortez Electrify Democrats Who Want to Fight Trump,” the New York Times announced in April 2025. A few months later a letter to the editor described how “a joyous 33-year-old democratic socialist from Queens electrified progressive voters” in New York’s mayoral race. The previous year, a pre-K teacher in Georgia had found herself torn between Biden and Trump, “but Harris had electrified her.”
These electrical metaphors evoke excitement and enthusiasm. But what do we imagine when we say a politician “electrifies,” and where does this idea come from?
Long before Russian leader Vladimir Lenin argued that “Communism is Soviet power plus the electrification of the whole country,” another set of revolutionaries set about electrifying their country. To furnish the conceptual power needed to bring a radical political system into being, revolutionaries in 18th-century France turned to the nascent science of electricity for new expressions of patriotic enthusiasm.
The electrical metaphors that abound in the mainstream press today can be traced back to this explosive moment. When electricity met democratic revolution, it came both positively and negatively charged, embodying the hope of a revolutionary generation alongside the fears of electricity’s dangerous potential—and of ideas taken too far.











